Privacy Policy

1. Introduction

Cushing Marketing (“Cushing Marketing,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit our website, contact us, request information, purchase our services, or otherwise interact with our business.

This policy applies to information collected through our website, contact forms, advertising campaigns, email and text communications, customer relationship management systems, and related business activities.

By using our website or interacting with us, you acknowledge this Privacy Policy. Where applicable law requires consent for a particular data practice, we will seek that consent separately.

2. Information We Collect

The information we collect depends on how you interact with us.

A. Information You Provide Directly

We may collect:

• Name, business name, and job title.
• Email address, telephone number, and mailing address.
• Business website, service areas, and business contact information.
• Information submitted through contact forms, quote requests, surveys, and consultations.
• Details about your marketing needs, business goals, and service preferences.
• Account credentials or access information necessary to provide services, where applicable.
• Billing information, transaction records, and payment status.
• Communications, feedback, support requests, and other information you voluntarily provide.

Payment card information may be processed directly by a third-party payment processor. We do not intentionally store full payment card numbers or security codes in our ordinary business records.

Please do not submit passwords, sensitive personal information, or confidential information through ordinary website forms unless we have expressly requested it through an appropriate secure process.

B. Information Collected Automatically

When you visit our website, we or our service providers may automatically collect certain technical and usage information, including:

• IP address and approximate location derived from it.
• Browser type, operating system, and device information.
• Pages visited, links clicked, time spent on pages, and referring websites.
• Website interaction events and traffic information.
• Cookie identifiers and similar tracking information.
• Information about how visitors interact with advertisements and website content.

We may use cookies, pixels, tags, analytics tools, and similar technologies to operate our website, understand visitor behavior, measure marketing performance, and improve our services.

C. Information From Other Sources

We may receive information from business directories, advertising platforms, analytics providers, referral partners, publicly available business records, and other lawful sources.

We may combine this information with information we collect directly, subject to applicable law and any relevant consent requirements.

3. How We Use Information

We may use personal information for the following purposes:

• Responding to inquiries and providing requested information.
• Preparing proposals, quotes, and service recommendations.
• Providing, managing, and improving our services.
• Creating and maintaining customer accounts.
• Processing payments, invoices, and subscriptions.
• Communicating about projects, support requests, and account changes.
• Sending marketing communications where permitted by law.
• Operating email, SMS, chatbot, and automation systems.
• Measuring website traffic, advertising performance, and campaign effectiveness.
• Personalizing website content and advertising where permitted.
• Detecting fraud, abuse, security incidents, and unauthorized access.
• Maintaining business records and enforcing contractual rights.
• Complying with legal obligations and responding to lawful requests.
• Establishing, exercising, or defending legal claims.

We will not knowingly use personal information for purposes that are incompatible with the disclosures in this policy without an appropriate legal basis or consent where required.

4. Cookies, Analytics, and Tracking Technologies

Our website may use cookies and similar technologies to remember preferences, maintain functionality, analyze traffic, and measure advertising effectiveness.

These technologies may be provided by Cushing Marketing or by third-party providers, such as website analytics, advertising, CRM, or conversion-tracking platforms.

Depending on the tools enabled on our website, these technologies may collect information about your device, browsing activity, interactions with our website, or responses to advertising.

You may be able to control cookies through your browser settings or through a cookie preference tool on our website, where available.

Blocking certain cookies may affect website functionality. Where required by law, we will obtain consent before using nonessential cookies or similar technologies.

Browser-based privacy signals and opt-out preferences will be handled as required by applicable law.

5. How We Share Information

We do not sell personal information for money as part of our ordinary business practices.

However, we may disclose information in the following circumstances:

A. Service Providers

We may share information with vendors that help us operate our business, including:

• Customer relationship management and marketing automation platforms.
• Website hosting, domain, and software providers.
• Payment processors and billing providers.
• Email and text messaging service providers.
• Analytics, advertising, and conversion-tracking providers.
• Cloud storage, security, and technical support providers.
• Contractors and professional advisers.

These providers may process information on our behalf to perform services, subject to applicable agreements and law.

B. Advertising and Analytics Partners

If we use advertising pixels, conversion-tracking tools, or similar technologies, information may be disclosed to advertising or analytics partners to measure campaigns, understand website activity, or deliver targeted advertising.

Certain disclosures may constitute “sharing” or targeted advertising under applicable privacy laws, even if no money is exchanged directly for the information.

Where required, we will provide applicable notices and consent or opt-out mechanisms.

C. Legal and Safety Reasons

We may disclose information when reasonably necessary to comply with applicable law, respond to valid legal process, protect rights and property, investigate suspected fraud, enforce our agreements, or address security risks.

D. Business Transfers

Information may be transferred as part of a merger, acquisition, financing, restructuring, bankruptcy, or sale of all or part of our business, subject to applicable confidentiality and privacy requirements.

E. At Your Direction

We may share information when you request or authorize us to do so, such as when connecting your business accounts to a service provider.

6. We Do Not Control Third-Party Privacy Practices

Our website and services may link to or integrate with third-party websites, applications, advertising platforms, payment providers, and software tools.

Those third parties may collect and use information under their own privacy policies and terms.

Cushing Marketing is not responsible for the independent privacy or security practices of third parties outside our control. You should review the applicable policies before providing information directly to those providers.

This provision does not exclude any responsibility imposed on us by applicable law.

7. Email Communications

We may send emails relating to inquiries, proposals, active services, invoices, account activity, customer support, and marketing.

Marketing emails will be sent in accordance with applicable law. Where required, they will include an unsubscribe mechanism and other required sender information.

You may unsubscribe from marketing emails by following the instructions in the message or contacting us at support@cushingmarketing.com.

Even if you opt out of marketing emails, we may continue sending necessary transactional or service-related communications, such as invoices, security notices, or important information about an active service, where permitted by law.

We will process unsubscribe requests in accordance with applicable legal requirements.

8. SMS and Text Message Privacy

If you provide your mobile telephone number and separately consent to receive text messages, we may use it to send the types of messages described at the point of consent.

Depending on the consent you provide, these may include:

• Responses to inquiries and requested information.
• Appointment reminders and service updates.
• Customer support messages.
• Marketing offers and promotional messages.
• Automated follow-ups and other authorized communications.

Consent to receive marketing text messages is not a condition of purchasing our services. Where applicable, we will distinguish marketing consent from other forms of consent.

Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.

You may opt out of marketing text messages by replying STOP where supported, or by contacting us using the information below. We will honor opt-out requests as required by applicable law.

For help, reply HELP where supported or contact support@cushingmarketing.com.

We may retain limited records of your telephone number, consent, message activity, and opt-out status to operate our messaging services, document compliance, and prevent unwanted communications.

We do not use an opt-out from marketing messages to prevent necessary service-related communications where those communications are otherwise lawful.

9. Information Collected on Behalf of Clients

Cushing Marketing may provide website, CRM, lead management, advertising, automation, and messaging services to business clients.

In these situations, we may process information relating to a client’s customers, prospects, website visitors, or leads on that client’s behalf.

The client generally determines the purposes of that processing, while Cushing Marketing may act as a service provider or processor under the applicable agreement.

If you are a customer or prospective customer of one of our clients and your information was collected through that client’s website, advertisement, or messaging campaign, you should also review that client’s privacy policy and contact the client regarding its business practices.

Where applicable, we will process client data according to our contractual obligations and applicable law.

Clients are responsible for ensuring that they have the appropriate rights, notices, and consents to provide information to us for processing.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law.

Retention periods may depend on:

• The nature of the information.
• The duration of our relationship with you.
• Active contracts, subscriptions, and support needs.
• Legal, accounting, tax, and regulatory requirements.
• Dispute resolution and enforcement of agreements.
• Security, fraud prevention, and compliance needs.

When information is no longer reasonably necessary, we will take reasonable steps to delete it, anonymize it, or securely dispose of it, subject to applicable law, backup systems, and legitimate recordkeeping requirements.

Where we process information on behalf of a client, retention and deletion may also be governed by the applicable client agreement.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

Depending on the information and systems involved, these measures may include access controls, account permissions, secure transmission, vendor safeguards, and reasonable data-handling procedures.

No method of internet transmission, electronic storage, or security control is completely secure. We therefore cannot guarantee absolute security.

You are responsible for protecting your account credentials, using appropriate security measures, and notifying us promptly if you believe an account or communication has been compromised.

If a security incident occurs, we will take appropriate steps and provide notices where required by applicable law.

12. Your Privacy Rights and Choices

Depending on where you live and whether the applicable law covers our processing activities, you may have rights concerning your personal information.

These rights may include:

• Requesting access to personal information we hold about you.
• Requesting correction of inaccurate information.
• Requesting deletion of certain information.
• Requesting a copy of certain information in a portable format.
• Opting out of certain targeted advertising, sales, or sharing activities.
• Withdrawing consent where processing relies on consent.
• Appealing certain privacy request decisions where required by law.
• Exercising other rights provided by applicable law.

These rights are subject to legal exceptions, verification requirements, and other limitations under applicable law.

To submit a privacy request, contact us at privacy@cushingmarketing.com. Please describe your request and provide sufficient information for us to identify the relevant records and verify your identity where reasonably necessary.

We will respond within the time required by applicable law. If we deny a request where an appeal process is required, we will provide instructions for submitting an appeal.

We will not unlawfully discriminate against you for exercising a privacy right.

If you are a customer of one of our clients and the information was collected through that client’s business, we may direct you to that client when it is the appropriate party to handle your request.

13. Do Not Track and Global Privacy Signals

Some browsers and devices offer privacy signals intended to communicate a user’s tracking preferences.

The treatment of these signals depends on applicable law, the technology involved, and the functionality supported by our website.

Where required by law, we will honor applicable opt-out preference signals for the covered processing activities.

We do not promise that every browser’s “Do Not Track” setting will affect every third-party technology used on our website.

14. Children’s Privacy

Our website and services are intended for businesses and adults. They are not directed toward children under 13, and we do not knowingly collect personal information directly from children under 13 through our website.

If you believe a child has provided personal information to us, contact privacy@cushingmarketing.com. We will take appropriate steps to review the request and delete the information where required by law.

15. International Visitors

Our business primarily serves customers in the United States. If you access our website from outside the United States, your information may be processed in the United States or other locations where our service providers operate.

Data protection laws may differ between jurisdictions. Where applicable law requires specific safeguards or disclosures for international transfers, we will comply with those requirements.

16. Third-Party Links

Our website may contain links to third-party websites, tools, or services. We do not control those websites and are not responsible for their content, privacy practices, or security.

Your interactions with those websites are governed by their own terms and policies.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, services, technology, or legal obligations.

When we update the policy, we will post the revised version on our website and update the “Last Updated” date.

If a material change requires additional notice or consent under applicable law, we will provide the required notice or seek consent as appropriate.

Your continued use of our website after an update does not override rights or consent requirements imposed by law.

18. Contact Us

For questions, concerns, privacy requests, or requests relating to your personal information, contact:

Cushing Marketing
General Inquiries: support@cushingmarketing.com
Privacy Requests: privacy@cushingmarketing.com
Website: https://cushingmarketing.com